Quality Web Design for Lawyers & Law Firms
Attorney Website Design
A comprehensive internet marketing campaign for attorneys and law firms starts with a well-designed website meant to serve several purposes, the most important being generating inquiries. Since a legal website can fail to reach its desired goals for a number of reasons it is one of the most important aspects of a law firm’s digital marketing campaign and should be:
- Easy to navigate;
- Provide end-users with specific information concerning the legal situation they face; and
- Be presented in a professional manner that highlights the attorney or law firm’s unique brand.
When it comes to doing business “Judge not lest ye be judged” is not a saying that applies on the internet. This is because when a visitor views your legal website they will, usually in the first 5 seconds, pass judgment as to whether they are interested in retaining the services of your law firm. If not, they will leave and look elsewhere. It’s just that simple.
When a user conducts a search, the search engines will display the most relevant pages for the term entered in their search engine results pages (SERPs). If your site fits the criteria for the search it will be displayed but it may not be the homepage the search engine directs them to. This is because the search engines are designed to help the user find exactly what it is they are looking for.
The overall goal of a successful website design is to encourage the visitor to take some sort of action. For an attorney’s website, this would be either submitting an email or picking up the phone and calling to inquire about your services. Our website designs are specifically geared toward generating leads. When a local consumer visits your website, their eye should be drawn to a visually appealing element that makes it perfectly clear exactly how to connect with you.
Getting the Most Out of Your Law Firm’s Website
While many attorneys choose to have their websites built with generic software templates, the best legal websites are custom designed with a distinct message that highlights your perspective on a particular legal issue in order to fully engage the user and maintain their attention. Furthermore, attorneys should always find time to play an active role in the design of their websites so that the result reflects your firm’s personal brand.
An SEOwelike legal website is designed specifically to encourage visitors to take immediate action by contacting you for an initial consultation. There are many aspects such as color choice, selecting the right images, clean design and structure, as well as the calls to action and the location of your contact forms that play a role in this process and provide the subconscious cues necessary to nudge the user towards contacting your law firm either by phone or email.
From concept to completion, it is important to keep SEO (Search Engine Optimization) in mind when designing any website. Many of the aspects that go into designing a quality website will affect its performance in the search engines such as:
- Fast load times;
- Organization and site structure;
- Meta-data such as title tags and unique page descriptions;
- File names;
- Rich snippet data;
- Image alt tags;
- Header tags; and
- Engaging content that is unique and informative.
In addition, most states consider attorney websites as advertisements and subject to regulation by the state bar association. Therefore the state’s bar rules, or rules of ethics and professional conduct, typically provide specific provisions governing legal website advertising and marketing.
At SEOwelike, the attorney websites we build are designed for the user first and the search engines second using the most current best practice methods to ensure they are easy for the search engines to index and understand your content.
When you choose SEOwelike, you can be assured that we the SEO rich website we provide will reflect your law firm’s professionalism in a distinct design that will make your visitors feel confident that they have found the right place. Call SEO We Love today at 718.753.8918 for a free consultation to discuss how we can meet your law firm’s website design goals.