Search Engine Optimization (SEO)
SEO for attorneys, Lawyers and Law firms
By definition, SEO (Search Engine Optimization) is a set of methods and techniques that can be used to increase a website’s visibility in the “natural” or un-paid search results of a search engine. The higher a website ranks in the search engine results pages (SERPs), the more traffic the website will receive.
However, before an attorney, law firm, or any business for that matter, considers launching an SEO campaign it is important that they have an understanding of how Search Engine Optimization (SEO) works. The basics of SEO are not complicated but you have to be aware that a lot has changed in the industry and a lot, if not all, that you have heard or learned about SEO (Search Engine Optimization) before last year no longer works and without the proper knowledge of how to properly conduct an SEO campaign you can easily get your website penalized.
Google’s New Rules for SEO
If you want your SEO campaign to be successful you first need to be aware of Google’s new rules for SEO. Why Google? Let’s face it; Google is the undisputed king of the internet. This search engine giant has always dominated its industry rivals (83% of all search engine traffic comes from Google according to the Pew Research Center) and probably always will. So why did Google change the rules?
Behind the scenes, Google’s grip on the internet was slowly being usurped by an elite group of SEO “manipulators” waging a silent war in the depths of Cyberspace. This elite group was able to manipulate and control almost any Google SERP (Search Engine Results Page) for any industry or niche they chose to turn a profit in by effectively making their listings appear at the top of the search results quickly. Google was forced to fight back and starting in February of 2011, released a series of changes to their algorithm (Google Panda, Google Penguin) that effectively reset the SEO landscape.
How long will it take you to get me on the Front Page of Google?
This is a question attorneys ask quite often when vetting potential web marketing firms. Unfortunately there’s no clear cut answer and many lawyers (and SEO professionals) often end up setting themselves up for disappointment by getting locked into unrealistic expectations.
This is because a lot of attorneys see SEO as some sort of magical formula instead of the methodical process that it really is. In addition, many law firms inadvertently limit the success of their SEO campaigns by obsessing over a handful of highly competitive search terms.
There are a lot of factors involved in increasing a website’s visibility in the Search Engine Results Pages (SERPs). The primary ones being:
- Google trust (specifically age, authority, and content)
- Competitiveness of targeted search terms
- The technical infrastructure of your website
- How savvy your competitors are with their SEO efforts
In general, you can expect to see measurable results in as little as 3 to 6 months if you are regularly creating useful content and can benefit from authoritative links. In addition, attorneys can greatly enhance the success of their SEO campaigns if they are willing to contribute just a small amount of their time.
Our approach to SEO for Law Firm Websites
We help attorneys and law firms dominate the search engines for their particular practice areas and geographical location and Search Engine Optimization (SEO) is just one of the strategies we use to accomplish this. Our approach doesn’t involve smoke and mirror tactics so you can be assured that your SEO campaign will adhere to Google’s best practice guidelines for webmasters.
Our comprehensive digital marketing packages thoroughly address the various factors involved with improving a website’s search engine visibility and our methodology is tailored to the specific needs of attorneys and law firms. Call 718.753.8918 today for a free consultation to discuss how SEOwelike can meet your website marketing goals.