Website Design and Comprehensive Internet Marketing Strategies for Attorneys
Are you experiencing problems with your law firm’s website resulting in a loss of traffic? Are your competitors getting business but you’re being left behind? Have you invested a lot of time and money into your website, but aren’t generating a return on your investment?
A legal website can fail to bring in the volume of desired business for a number of reasons:
- Bad inbound links to your website
- Over-optimized content and obsessing over highly competitive keywords
- Issues with your firm’s online reputation
- Issues with your firm’s local profile
- Difficulty navigating your website
In the world of SEO, it’s sometimes difficult for even lawyers to separate the clueless cons from the real professionals. Fortunately, SEOwelike is committed to using the best practice methods diligently to build your law firm’s brand with a strong internet presence encompassing multiple platforms with a powerful and engaging website at its center.
Our comprehensive marketing approach can assist you in increasing the number of cases you generate through your website by improving your firm’s visibility online. Our boutique style approach to marketing begins by taking the time to get to know you and your brand. This allows us to better help you develop a more effective marketing strategy that will not only meet your goals and objectives but also increase your profit margin. In addition, we can even help your firm identify additional marketing goals for maximizing ROI that reach far beyond your short-term needs.
Feel free to give us a call at 718.753.8918 so we can discuss the long and short-term marketing goals of your law firm. Our goal is to impart the information necessary for you to make informed decisions on the best way to improve your website’s visibility in the search engines.
The Path to Optimal Search Engine Performance Requires a Holistic Approach Which Includes:
- A Well Designed Attorney Website is Just the Tip of the Iceberg
Since internet marketing is about attracting your ideal clients, one of the most important aspects of this type of marketing strategy is your law firm’s website. An attorney’s website should be presented in a way that reflects a high-level of professionalism and a unique identity for your brand in an easy-to-navigate design.
- Create Unique, High-quality Content to Engage Your Ideal Clients
If each page of your website reads like a sales pitch and doesn’t provide the type of information that your potential clients would look to obtain during an initial consultation then you’re going about it all wrong.
The goal of our approach is to develop unique content for your attorney website that sets your firm apart from your competitors and pinpoint potential clients that are ready to hire a lawyer. In addition, quality content goes a long way to reassure your visitors that you are an attorney that has the depth of knowledge necessary to help them through their specific case.
- Increasing Your Firms Visibility in the Search Engines
It’s a proven fact that if your websites not visible on the search engines you’re not going to attract very many clients, let alone ideal ones. For this reason, many attorneys and law firms tend to focus their marketing resources on Google Adwords campaigns that can end up costing thousands of dollars each month. However, while pay-per-click marketing can provide any law firm with instant front page gratification and an incredible amount of traffic, it’s not a very cost effective long-term strategy since the traffic and front page presence comes to a screeching halt as soon as you stop making the payments.
A more cost-effective and long-term strategy that will continue to provide you with quality results for years to come is through the application of search engine optimization (SEO). SEO, by definition, is the process of increasing the visibility of a website or webpage in the “natural” or un-paid (also referred to as “organic”) search results.
Unfortunately, everything you have learned or been told about SEO before 2012 is either obsolete or has been increasingly de-valued in its ability to provide you with quality results. That’s because in 2012 what was considered effective SEO changed dramatically with the release of the Google Penguin algorithm. Then, in 2013 its update, Penguin 2.0, was released and more recently the release of the Google Hummingbird algorithm.
- A Successful Internet Marketing Strategy Requires the Use of Social Media
At SEOwelike, we understand that as new internet mediums continue to gain widespread popularity, having a well-designed website that is easy to navigate is not going to be enough to get you the results you want. To maintain your competitive edge you must effectively harness the power of social media to actively promote their practice, network with colleagues and engage your viewers.
Just a few of the social outlets available to lawyers include:
- Local Business Listings such as Google Places, Yahoo! Local, and Bing Maps
- Video Sharing Websites like YouTube, Vimeo and Metacafe;
- Social Media Websites such as Facebook, Google+, LinkedIn, and Twitter;
- Legal Directories like LawLink, AVVO, and HG;
- Maintaining your professional Legal Blog; and
- Publishing Press Releases with news worthy content about your practice.
There are hundreds of these types of high-traffic websites available and by investing a small amount of your time on some of these social media outlets you can easily funnel a high-volume of traffic to your website.
The SEOwelike Solution
As a professional attorney internet marketing and web design company SEOwelike is dedicated to helping family law, divorce, personal injury and criminal defense lawyers and law firms grow their practices. If you’re ready to increase the number of cases you generate through your attorney website, call 718.753.8918 today to find out how SEOwelike can meet your web marketing goals.